What is Marketing Automation?
Marketing automation covers a broad spectrum of tasks; prospecting, engaging with leads, understanding their preferences, and maintaining lasting relationships to convert them into paying customers. Managing all these aspects of marketing isn’t easy; you need a streamlined process that helps you increase your productivity. Marketing automation tools enable you to put all your menial tasks on autopilot, so you can save more time and focus on high-intent leads. You can automate prospecting, maintain constant engagement with automated personalized emails, and nurture leads with valuable resources.
Here are the 5 best Marketing Automation Tools according to us:
1. Hubspot
When it comes to marketing automation tools, HubSpot is the one leading the market. HubSpot marketing automation helps you create powerful automated workflows with a simple visual interface.
It automates repetitive tasks and helps your business grow with automated email drip campaigns, personalized workflows, lead scoring, analytics, and much more. HubSpot’s powerful marketing automation tool provides an all-inclusive plan that works for every business to scale its revenue and eliminate dependency on manual tasks.
Price – Started plan $45/mo
Professional plan $800/mo
Enterprise plan $3200/mo
2. Mail Chimp
Mailchimp is one of the best marketing automation platforms for growing businesses. It helps you automate repetitive tasks so you can focus on closing more deals.
Mailchimp offers features like automated marketing emails, targeted ad campaigns, building landing pages, personalized engagement, and reporting and analytics. Mailchimp is ideal if you want to build a lasting customer relationship as it offers a user-friendly tool that is AI-powered.
Price – Free plan
Essentials plan for $9.99/mo
Standard plan for $14.99/mo
Premium plan for $ 299/mo
3. Paradot
Marketing Cloud Account Engagement powered by Pardot is another marketing automation tool that’s tailored to the needs of B2B marketers, with support for things like B2B analytics and account-based marketing solutions. The partnership with Salesforce makes Pardot part of a robust suite of products that work together to help sales and marketing teams be more effective, together.
Price: Ranges from $1,250 – $4,000 per month, based on the depth of automation and analytics.
4. Marketo
Marketo Engage by Adobe is a leading marketing automation tool that offers numerous automation features for every growing business. It’s a powerful marketing automation tool with salient features such as email marketing, lead nurturing and scoring, and analytics.
Moreover, Marketo also offers advanced features like mobile engagement, web retargeting, and content personalization. This marketing automation system is mainly ideal for enterprise customers; however businesses of all sizes can implement Marketo.
Price: Marketo provides a customer pricing plan based on Database size.
5. Salesmate
Salesmate is an all-inclusive CRM software that empowers teams and helps them drive more revenue by automating your entire business process. Salesmate’s robust marketing automation feature enables you to create multiple processes without any hassle and it is considered one of the best marketing automation software for small businesses.
Salesmate offers advanced features such as email automation, trigger-based automation, contact management, built-in calling, power dialer, team inbox, web forms, messenger, sales sequences, sales automation, and sales reports that help you forecast your revenue.
Price – The starter plan starts at $12/mo.
Conclusion
So you have gone through the list of top marketing automation software and tools that can enhance your workflow in tons of ways. When it comes to the marketing aspect of a business, there’s a wide array of possibilities and tools. As It’s an essential step for any business, a marketing automation tool streamlines the entire customer journey to provide an enhanced user experience and increase customer retention.
While there are a lot of options to choose from, you need to consider your company’s requirements and then pick the best marketing automation software that caters to your business. The list of automation software we have provided covers all the criteria of an ideal marketing automation tool, so you can go with the software that fits your budget, and requirements and provides additional support to your company.